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Thursday, April 19, 2012
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Wednesday, April 18, 2012
True Knowledge 101 for Rapper's/Artist
True Knowledge 101 for Rapper's/Artist
Presently the Mixtape market is very over saturated. There are too many mixtape/street album projects being released freely into the marketplace without any defined purpose or mission. The end result is nothing but clutter!
CLUTTER MUSIC equals Sub par, mediocre, throw away music. And this is what most rappers are putting on their mixtapes/street albums.
“Clutter music” clogs up the market place and brings down the intrinsic and monetary value of other quality music in it’s lane.
The Sad thing is that most indie rappers have no idea why they’re giving away their music for free. They are just following everyone else.
What worked for Lil Wayne, Drake and Wiz Khalifa as it relates to giving away Free Mixtapes will not work for every indie rapper out there.
And the fact is that Most Rap fans don’t want FREE music. They want GOOD music that appeals to their emotions. And they will pay for it if it’s marketed right.
There’s a big difference between FREE music and GOOD music and some rappers confuse the two. Give the fans what they want and they’ll show support. There are scores of Rock, Pop, R&B and Country independent artists who are selling records and building fan bases without giving away free music. Rappers need to take note.
The Free Music Mindset causes some artists to slack when they go in the booth, because subconsciously they know that the music will be just given away “Freely”. So they don’t give it their all.
Moreover, you have to consider that with all of the free mixtapes you’re part of and all of the original music that you give away freely via Mixtapes, somebody’s getting paid off of it, but it’s just not you. (Think About it)
Who’s getting paid off of your FREE MIXTAPE/STREET ALBUM? LET’S SEE: The Recording Studio, the engineer, the graphic designer for the cover, the CD manufacturer, the DJ you perhaps paid to host it, the mixtape marketing company, Datpiff or any other mixtape website that posts your mixtape in order to draw traffic to their site with the expectation of selling ads based on that traffic, etc
Furthermore, If Rap Music Songwriters and producers understood the importance of publishing revenue and copyright ownership, they would not be giving their original music away for free so easily.
Your music catalogue is an ASSET and it has revenue generating potential. I can understand giving out free samplers or free singles. But giving away whole street albums of original music to try to build a fan base doesn’t make sense.
Nevertheless, If you’re going to give away your mixtape for FREE then try to derive revenue from sponsorships and advertisements..
There are several important factors you must consider before releasing a mixtape/street album.
Firstly, make sure the mixtape is recorded properly, mixed down correctly and sounds crisp.
Equally important, make sure your mixtape content, cover and concept are unique to stand apart from the competition. You must be able to define the mission and philosophy behind your Mixtape.
Strive to make a “Classic” mixtape not a “Clutter” mixtape. Don’t just make “clutter” music that you give away for free to clutter the marketplace. Make “Classic” music with passion and feeling that music afficianados can appreciate.
If you’re going to do a remix of a popular song or rhyme over a well know industry instrumental, then make sure that your version is just as good or even better than the original.
It defeats the purpose to pay thousands of dollars for a feature and the featured artist out shines you on your own song. Bring Your “A” Game!
Don’t Get Caught up in the “Mixtape Madness.” Don’t release your 3rd free mixtape in 3 months if you haven’t properly promoted the first two.
Most indie Hip Hop artists release a mixtape without even promoting it. Some rappers spend thousands of dollars to get a “big name” DJ to host their mixtape and then spend zero dollars marketing it.
And If your only MARKETING strategy is sending out tweets on Twitter and posts on Facebook every hour about your mixtape, then you’ve already lost.
Develop a plan to make people excited about downloading it. Create Hype about your mixtape before releasing it. Send out press releases, create a contest. do giveaways, get reviews on it, do radio interviews, etc. Make it an extravaganza.
Moreover Promote your Mixtape by investing in a marketing strategy that includes Online Promo, PR/Publicity, E-Blasts, Video Promo, Radio interviews, Press Releases, Street Team/Club Promo.
Before dropping a mixtape, release a single and develop it virally. Inform the public that this is the 1st single from the upcoming mixtape. A week or two before releasing your mixtape, do a couple of mixtape release parties and invite the press, fans and DJ’s. Perform a couple of songs from it.
In addition, to promote the mixtape, use a small budget to sponsor local events. Advertise with your local internet radio shows that support your music.
And don’t just spend money on a Mixtape Marketing company. Work the project yourself as well. Make your fans part of the experience!
Put a snippet of a bonus single on your free mixtape and then sell that bonus single in its entirety on Itunes. Additionally, make a music video of the bonus single, put it on Youtube and advertise that it’s a bonus single from your mixtape.
Also try to Do something different with your mixtape like tie it in to your favorite charity whereby you can get awareness for the charity as well.
If you’re going to pay a so called big name DJ to host your mixtape, then try to have an agreement which stipulates that the DJ has to promote the project as well.
Now that your free mixtape has been downloaded “5000″ or more times, what’s next? That’s what you should be asking yourself. (Movement Calculations)
The purpose of giving away free music is to advertise your brand for opportunities that make money like paid live shows, endorsements, merchandise sales etc.
If you don’t have a follow up plan to generate money from your “Free Mixtape”, then you’re just wasting your time. Monetize your Movement!
In fact, forget about putting out (3) three mediocre FREE mixtapes in a row and concentrate on creating (1) one CLASSIC ALBUM that you can market and sell.
The little bit of advice I just gave on “Mixtapes” is priceless! I hope it helps so that we can get rid of some of this clutter of free Mixtapes that are put into the marketplace without any Rhyme or Reason.
For More Knowledge drop me a message , also (feed 4 feed)
Wednesday, April 11, 2012
How to Sell your Album/Mixtape!!!!
How to Sell Your Album !!!
Advances in technology have made it easier than ever to sell and promote your music. The Internet can expose your music to listeners in a direct fashion, and MP3s have eliminated much of the cost of distribution. Like any business, promoting your music requires consistent effort, networking, and planning. The importance of building relationships cannot be overstated. People like to help and recommend people they already know in any sort of business, and the music business is no exception.
1 Separate business from your art. Promoting music and playing music are two distinctly different activities with little in common. It is essential that you use a business mindset rather than an artistic one while marketing your music.
2 Speak and act with a professional manner in all your business dealings. Record store owners and booking agents do not want to hear about how "cool" your band is or how you are a "virtuoso" on your instrument. How many shows you are playing and what steps you are taking to promote yourself are things that concern them. Put forth those pieces of information and they will likely be more receptive to your music.
3 Drop any notion you may have that you are owed success. Often musicians believe that they are so brilliant, talented and/or good-looking that popularity is inevitable. You may possess any or all of those characteristics, but the hard truth is that no one will know who you are unless you work to get the word out.
4 Pick a specific genre that you fit into and market towards it. Declaring your music as "rap" or "country" lumps you in with millions of other artists. Being more exact with "Hardcore Rap " or "outlaw country" will streamline your marketing efforts. While very few artists like labels, remember again to separate your business persona from your artistic personality.
POUND THE PAVEMENT
Set up an account and sell your CD through an online retailer such as CD Baby or CD Street. Depending on the manufacturing deal you chose, this may have already been done for you. Opt into whatever digital distribution services that may be offered. This will make your music available for download on sites such as iTunes.
Get your CD to radio stations. Commercial, public and Internet radio stations deliver your music to the ears of new fans. Drop off your CD at local radio stations, leaving copies addressed to the program director and one or more disc jockeys. Email Internet stations and ask how to send them your CD. Be sure to include a "one sheet" with all your submissions. It is a one page summary of the album, including information about the musicians and two or three standout songs.
Make your CD available at local stores. Many retailers will allow you to sell your CD on consignment. Let them know you dropped off your album at local radio stations, and have posters ready to hand them to promote your records. If the store has a listening kiosk, ask what the policy is to have your album added
If you need more info get at me and ill post more solid info , for all the artist/producer's keep grindin
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WEEKEND SALE* I'll match what ever you by just email me after purchase
iidjdirtyd@gmail.com
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